How to Write a Business Case

A business case provides justification for a proposed business change or plan, and typically outlines the allocation of capital and resources required to implement the proposed business case. A successfully presented business case can act as an impetus for moving forward with a new, alternative plan of action, or it may simply provide a consistent message, or unified vision for future business decisions and operations. A well-drafted business case will expose major or implementable solutions for conquering a business problem, issue or goal in order to provide decision makers with multiple options to choose from.